When I started in the world of oil and gas service 20 years ago, I made it my mission to discover ways to deliver information more quickly and easily to decision makers so better choices could be made based on facts. The challenge was that the processes in place had made it through the tough times before and were still profitable. There was obviously a lack of resistance to change and at $100/barrel, “it’s not necessary,” they said.
“If it’s not broken, don’t fix it…” they said.
Why is now the time to change? Well, at $45/barrel, business efficiencies are critical in order to maintain a margin that will survive the trough. It’s time for the industry to become one with technology so that every remote asset or person can send and receive information from a device.
All this time, technical engineers and integration crusaders have been working diligently on efficiency solutions. Communications and hardware developers have kept step to make those solutions easy and affordable to use. Integrated software/hardware solutions that move job information to remote crews and allow the data collection to transmit information back to the office ultimately increase operational and financial efficiencies. The industry needs to embrace these solutions.
In hindsight, technology will turn out to be the saving grace of the oil & gas industry’s current market climate.
Common sense interfaces for every end user. Calculate what it takes to be the most profitable enterprise in any of the oil and gas service sectors – offshore or onshore. Take advantage of the technological resources that exist and join the Digital Oilfield today!