We all face too many distractions, too much work, too many things fighting for our attention. The harder a product is to use, the less valuable it is perceived to be. Products must be intuitive, both in understanding and usage. Nothing kills value in software like complexity. Most clients won’t make a career out of
If I had a dollar for every time I heard a sales professional say “nobody is buying”, let’s face it, I would be writing this blog from an island. The truth is… nobody buys anything unless there is value. Second, nobody buys unless there is a relationship. The reason a sales professional would say nobody
Human beings are creatures of habit. Human beings HATE to change. H-A-T-E to change. In a study published in the Journal of the American Medical Association in April 2013 as reported on by the St. Louis Post-Dispatch, patients that had suffered a heart attack, stroke or other major cardiac event were counseled on three
Cleargistix turns 5 years old this month and my, what a journey! I formed the company under the name NecesSea to digitally integrate the offshore oilfield. It was my dream to take decades of offshore logistics intelligence and build a software tool that would help bring efficiencies and cost savings to the industry as a
In our ever more regulated and controlled business environment, it is easy to get ourselves in a position where we “can’t see the forest for the trees.” We are all so concerned about achieving certain metrics, passing audits, surviving inspections, filling out applications, completing permits, holding meeting and the many things that can, at times,
For service companies, obtaining regular, concise, timely and meaningful data from the field is often the difference between success and failure. Details of customer engagements, well documented and available to the central office are necessary for invoicing, understanding your business, managing people and assets, and gaining insight into field service activities. While long the standard,
There is a daunting task in today’s economy of creating a value proposition for your product or service in a commoditized market, no matter if you lead the sales division of a large company or run a start-up. In other words, what separates you from your competition? First off, you need to ask yourself:
You wake up in the morning, open your eyes and hear a strange rushing sound coming from the bathroom. When stepping out of bed, your feet go squish on the carpet. OH NO! Big leaks are easy to detect and demand immediate attention. If your business was not recording and therefore not billing or collecting
There is a never-ending challenge that exists for many small and midsize oil & gas companies to maintain compliance with increasingly complicated QHS&E reporting requirements that exist today. The need for transparency between field assets and management is imperative as a direct correlation exists there to maintain customers and develop new Tier 2 customers. Real-time
How often do we wish that a software product was customizable or otherwise could be adjusted to meet your business processes, rather than having to tweak your processes to fit the software? It happens every day – companies have to make due with solutions that don’t fit their processes. Companies routinely try to shove round